About us | Coinmama

Empowering humanity.
One human at a time.

We’re Coinmama, a financial service that makes it fast, safe and fun to buy digital currency, anywhere in the world. We believe that the future of money is one where we, the people, are in control of our own economy. A future where there’s no place for middle-men, hidden fees and fine print.

To deliver on that promise, we have come to work every day since 2013 to create the simplest financial service out there - spoken in a language you can understand, and backed by customer service you can count on.

Our values

Everything that’s good is built on strong values. We call these the Coinmama DNA.


Customer-centric Our top priority is to ensure our customers enjoy an amazing experience that leaves them in awe and compels them to tell others. We strive to see the world from their eyes and ensure our actions take that view into consideration. Whether via our technology, ease of use, or the interactions with our team, our customers should be absolutely delighted with the experience and be back for more.


Simple We know that in order to have a lasting impact, any product, process or communication we create needs to be both clear, intuitive and beautiful. We understand this is one of the hardest things to achieve, but we’re willing to go the extra mile because we believe that simplicity is crucial, and see it as one of the key ingredients in making crypto-currencies accessible to the masses.


Growth We should all strive to become better at what we do, learn new things as we go and grow as professionals but also as better human beings. It’s OK to make mistakes, but when we do, we understand what went wrong and learn from it, so we don’t repeat the same mistakes twice. We crave knowledge that can improve our business processes, and delivering our customers with the ultimate user experience.


Integrity Being honest and transparent about how we work is critical. Admitting to mistakes and fuck-ups is fine. We are all human and make mistakes. Trust can only be achieved when people have confidence in each other and our ability to follow words with action. We have a high moral code and honor other people regardless of gender, race or any other factor.


Innovative We live in dynamic times and operate in a rapidly evolving space where new categories are being created and leaders are measured by their ability to adjust to the ever changing landscape. We embrace change, and treat it as an opportunity to deliver better value to our customers in ways which weren’t possible before. We are creative and think outside the box across the board and are willing to make bold moves that we realize may not always work out.


Teamwork Our team members are always willing to help others with whatever they need, even if this is not part of their formal job description. We are givers in nature and not takers. We are here for each other and work as a team to deliver value and an awesome experience to our customers, partners and stakeholders. We promote a space where everyone can share ideas, contribute, and collaborate.


Result-oriented We are all hard workers and strive to be the best at what we do. We move fast and are analytic about how we conduct ourselves. We ensure we measure our progress in the various disciplines of our work. Measuring allows us to work towards the best possible outcomes. We believe in measuring results and not how much time is spent sitting at a desk.


Communication Being a good listener is critical for our customers, partners, and of course our own team. Treating each other with respect and being open to differences of opinions is key. The ability to communicate your thoughts effectively and concisely ensures everyone around us can understand the information and respond in the best possible way.


Ownership We are true professionals who always consider everything as our problem. Each team member has their own responsibilities which they own at all costs, but we are all responsible for the way we conduct ourselves. If we take on a new task, we ensure it is completed in the best possible way and meets the deadlines that were set.


Fun We spend a lot of time at work and we work hard. The work environment we share is casual and fun where a sense of humor is appreciated and enjoying ourselves is key. We have no formal dress code. Most importantly - we have our “smiley test”. If we don’t smile at work due to something and something can be done about it, we should talk about it and ensure the smile returns.


Drawing on decades of experience across industries, our leadership drives Coinmama’s strategic vision.

Sagi is a passionate executive, a hardcore believer in Bitcoin with 20 years of hi-tech experience. Sagi was part of the founding team of a private unicorn, led it from 0 to over $1B valuation in less than 6 years.


As founder of Israel’s first bitcoin ATM company, Nimrod is a long-time crypto enthusiast, and runs our operations. When he’s not making ends meet, you’ll likely find him doing some kind of extreme sport.

COO & Co-founder

Martin drives customer-centricity in Coinmama and runs our payments team. He is passionate about people, products and really efficient processes.

VP Payments

Guy leads the finance and BI, and brings years of experience as a CFO of private and publicly traded high tech and fintech companies. When he’s not obsessing about numbers, Guy loves to travel and cook for his friends and family.

Chief Finance Officer

Yaki leads Risk Management and Compliance, fields with which he's been dealing over the past 10 years. When he's not worried about risks coming true, you might find him playing basketball or off-road traveling with his family and friends.

Chief Risk Officer

Tsuf has programmed and piloted a wide range of startups for over 10 years and heads our development efforts. When hes not managing cloud services, you will probably find him producing or listening to music.

Engineering Team Lead

Tally leads our product to greatness, with a history in making people’s lives easier & better. She does this with a sprinkle of sarcasm and a flare for methodologies. When she’s not around, she’s probably sleeping – that’s when the best ideas come together.

VP Product

Elad leads our research & development, using his vast experience both in the fintech industry and in leading technological groups. In his spare time, he likes travelling and attending concerts.


Secret sauce

Meet our team of passionate mamas and papas.

Nimrod S.
Dmitry S.

Get in touch

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